Five Tips for Fundraising in Hard Times
Our never-ending congressional stalemates and bantering continue to remind us that the recession is not exactly over. And this makes people reluctant to increase or maintain their charitable work of giving. This means that you have to work on your organization fundraising ideas.
In hard times, it is crucial to stick with folks you have built solid relationships with. You want to remind them of their time past with you and your cause and then invite them to keep up with their excellent work. This is equally a perfect time to relink with donors who have not donated recently but in the past.
1. Corporate Sponsorship is Key. Maintain it
You want to maintain your connections with companies that sponsor you. This is because individual donations may decrease. You will need to remind them that their contact with you is equally beneficial for them. This is because marketing can improve loyalty from their audiences.
2. When Asking, do not Sound Desperate
When you sound desperate or begging, supporters will doubt your confidence and stability, causing them less likely to want to donate. Emphasize the ongoing needs of your clients and stay confident in your capacity to meet these needs. Be sincere about where you are at in your school fundraising. However, do not lose your enthusiasm.
3. Show financial responsibility
This is the best time to be transparent about your practices and finances. These days, more than ever, donors are reluctant to trust. You want to boost their faith in you by letting them see that you have absolutely nothing to hide. You will also need to show that you are resourceful and efficient.
Pay attention to how you put your assets to use and the kind of return you got in time past. If you discover that the investment and time you put into it are not paying off, you should avert those assets elsewhere.
4. Do not Ignore PR and Marketing
While marking and PR might seem like the first thing to do, it is crucial to keep up the buzz about your organization fundraising. This will enable you to stay top of mind with donors.
Get marketing and PR consults on your campaigns. This will help them to become a lot more effective. This is a piece of invaluable advice.
5. Track Your Campaigns
You require metrics and systems in place. This will help you to know the exact things that are effective and what are not. You want to monitor the progress of your ongoing campaigns to see what is working and where there is room for improvement.
Comments